In this episode, DWealthMuse host, Dara Albright, and guest Armel Leslie, Partner at Peaks Strategies, a PR firm with strong capital markets experience and expertise across alternative investment management and digital assets, discuss how the PR industry is evolving in the era of blockchain. Highlights include:
The three-prong approach to PR;
How Elon Musk mastered the “owned” component of PR;
The relevancy of press releases and wire services today;
The rise of independent journalists;
Today’s most influential third-party validators;
The growing importance of thought-leadership and educational style PR;
Whether blockchain companies are looking more for institutional or retail eyeballs;
Keeping track of the news cycle in an industry that is evolving on a second-by-second basis;
Whether the future of PR will be more tech or knowledge driven.
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